Andrew's Blog [All Things Inbound]

All too often with small and medium sized business marketers I see a significant disconnect with their sales department.  Of course in most instances this dichotomy isn't necessarily the fault of either the sales department or the marketing department.  Many times it is a natural phenomenon created because one department is responsible for closing business and the other is in charge of generating leads.  The concept of a shared goal can get lost - especially when business in not booming.  

Every day I speak with business owners and marketing professionals who claim to not only understand Inbound Marketing but see the true value behind the concept.  Unfortunately when our conversation dives deeper rarely are their actions in line with their words.

Last summer I was taking Social Networking Analysis at Babson College as part of my Evening MBA program.  It was in that class that I read an intersting case study about a company called HubSpot.  To my surprise this "HubSpot" was actually trying to change the way we define Marketing as well as achieve world domination.  After reading the case I instantly knew I had to work at HubSpot.